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Brandon Peters, Mediator & Arbitrator, Ocala, Florida.

Brandon Peters

Upchurch, Watson, White & Max
7 East Silver Springs Boulevard
Suite 500
Ocala, FL, 34470
Tel: (800) 863-1462
Cell: (407) 484-5928
Fax: (407) 661-5743
Website: www.uww-adr.com
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Recognized to Florida Chapter for Mediation & Arbitration Other ADR Services: ADR Training/CME, Discovery Referee, Early Neutral Evaluation, Facilitation & Systems Design, Fact Finding, Insurance Umpire, Med-Arb, Mini-Trial Judge, Special Master

Biographical

Brandon Peters has successfully mediated complex disputes involving nearly 500 parties. He enjoys the challenge of cases in which one or more participants are considered “difficult” by their opponents.

He brings more than two decades of experience as a highly respected civil litigator to his mediation practice. As an attorney, his clients included numerous well-known lawyers and judges.

During mediation, Brandon usually avoids the “soft approach” because he knows it is critical to identify weaknesses and tell each party the truth – even when the truth is unpleasant. Only then can the parties negotiate from the same script with a realistic view of their relative risks and a working awareness of the full spectrum of possible outcomes.

"I work differently," Brandon says. "I challenge the status quo to achieve better outcomes. I do that by focusing on the people involved in a mediation conference before I focus on the issues. It is important to know my audience and to know what factors – emotional or otherwise – may be driving negotiations. This helps me do my job more effectively."

His mediation clients characterize him as "firm but friendly." That style is based on his knowledge that three factors intersect in nearly every dispute: Financial interests, human feelings and the law. The more complex a dispute, the more difficult is a mediator's task of identifying and separating those factors. "Like the game of Jenga," Brandon says, "you have to be very careful which pieces you pull out and when.”

Brandon and his wife, Stacey, love the outdoors. They especially enjoy spending time with their five boys, four dogs and a cat in the Gulf Hammock region of Florida, near Cedar Key. For fun, they hike, cook, garden and participate in the shooting sports. Brandon is an insatiable reader on a relentless quest for personal growth and professional development.


Case Experience

  • ADA Disability
  • Anti-Trust
  • Appellate
  • Banking & Finance
  • Bankruptcy/Creditors
  • Business Dissolution
  • Civil Rights
  • Class Actions
  • Commercial/Business
  • Community Associations
  • Condominiums
  • Construction
  • Consumer Fraud
  • Contract Disputes
  • Debt Collections
  • Discrimination
  • Divorce (High Asset)
  • Education
  • EEOC
  • Elder Abuse
  • Eminent Domain
  • Employment
  • Energy Sector (Oil/Gas)
  • Engineering
  • Entertainment Sector
  • Environmental
  • Family Businesses
  • Franchise
  • Health Care
  • Insurance
  • Intellectual Property
  • Internet
  • Land Use/Planning
  • Landlord/Tenant
  • Legal Malpractice
  • Libel & Slander
  • Local Govt./Municipalities
  • Media & Communications
  • Medical Devices
  • Medical Malpractice
  • Mortgage Foreclosure
  • Natural Disasters
  • Non-profit Organizations
  • Nursing Homes
  • Partnerships
  • Pensions / ERISA
  • Personal Injury
  • Pharmaceuticals
  • Police
  • Premises Liability
  • Probate
  • Product Liability
  • Professional Fees
  • Professional Liability
  • Professional Malpractice
  • Professional Negligence
  • Property Damage
  • Public Policy
  • Railroad & Trucking
  • Real Estate
  • Securities
  • Sexual Harassment
  • Shareholder Disputes
  • Software
  • Sports
  • Technology
  • Telecommunications
  • Title Disputes
  • Torts
  • Trademarks/Patents
  • Transportation
  • Trusts / Estates
  • Unfair Competition
  • Utilities
  • Venture Capital
  • Wage & Hour/FMLA
  • Wrongful Death

Education

Princeton University, AB, cum laude - 1989 Woodrow Wilson School of Public and International Affairs

University of Virginia, JD - 1992


Memberships & Affiliations

ADMISSIONS:

  • The Florida Bar
  • United States District Court - Northern District of Florida
  • United States District Court - Middle District of Florida
  • United States District Court - Southern District of Florida
  • United States Court of Appeals - Eleventh Circuit

CERTIFICATIONS: 

  • Financial Industry Regulatory Authority - Arbitrator
  • Florida Qualified Arbitrator

MEMBERSHIPS:

  • Orange County Bar Association             Committees: Appellate Practice, Business, Construction, Family Law, In-House Counsel, Insurance, Labor & Employment, Professionalism, Solo & Small Firm

Rates Information

$350.00 per hour plus applicable travel expenses.

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