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Member Profile: John J. Upchurch

design element John J. Upchurch
Upchurch, Watson, White & Max
125 South Palmetto Ave.
Daytona Beach, FL 32114
Email: Click for email

Tel: (800) 264-2622
Fax: (386) 255-7722

FL Chapter:

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ADR Services Include:

Mediation; Arbitration; Med-Arb; Mini-Trial Judge; Special Master


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Calendar Last Updated: 15 Oct 18
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Please click preferred date to submit an
appointment request TO THIS MEMBER's OFFICE

1) Please enter all requested details into the form, to assist this attorney's staff.
2) Your email will be routed directly to John's assistant, Mary Lou Struble
3) You will receive a response by email or phone, usually within 1 hour, confirming the specifics of your requested appointment.


This free online scheduling service is funded by our Academy members.


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John J. Upchurch has substantive case experience in the following areas...

design elementAppellate
design elementAviation
design elementBanking & Finance
design elementBusiness Dissolution
design elementCommercial/Business
design elementCondominiums
design elementConstruction
design elementContract Disputes
design elementDebt Collections
design elementEminent Domain
design elementEmployment
design elementEnergy Sector (Oil, Gas)
design elementEngineering
design elementFranchise
design elementHealth Care
design elementInsurance
design elementIntellectual Property
design elementInternational
design elementLegal Malpractice
design elementMedia & Communications
design elementMedical Devices
design elementMedical Malpractice
design elementNursing Homes
design elementPartnerships
design elementPersonal Injury
design elementProbate
design elementProduct Liability
design elementProfessional Liability
design elementProfessional Malpractice
design elementProfessional Negligence
design elementPublic Policy
design elementRailroad & Trucking
design elementReal Estate
design elementReligious Institutions
design elementSports
design elementTechnology
design elementTorts
design elementTransportation
design elementTrusts / Estates
design elementWrongful Death


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John J. Upchurch is the president of Upchurch Watson White & Max. He previously served as chairman of the mediation group of the law firm of Cobb Cole & Bell, from which the mediation firm evolved.

A pioneer in the field, Mr. Upchurch was among the first group of mediators to become certified in Florida. He specializes in the resolution of complex multiparty disputes and commercial litigation.


  • J.D. University of Florida Levin College of Law
  • The National Judicial College, Basic and Advanced Programs
  • Harvard University Law School, Negotiations Program
  • Certified Circuit Court Mediator
  • Certified U.S. District Court Mediator, Middle District of Florida
  • Certified Appellate Mediator, 5th District Court of Appeal

Memberships & Affiliations

  • Founding Fellow, American College of Civil Trial Mediators
  • Diplomate, Florida Association of Professional Mediators
  • CPR / Georgetown Commission on Ethics and Standards of Practice in ADR


$575 per hour, divided equally between parties.


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John J. Upchurch is a member of our FL chapter, Florida Circuit-Civil Mediator Society, Florida's premier roster of distinguished attorney-mediators. The FCCMS profile includes more specific local information, such as counties and regions served, and can be visited directly at


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