Member Profile: Brandon Peters

Brandon Peters
Upchurch, Watson, White & Max
7 East Silver Springs Boulevard
Suite 500
Ocala, FL 34470
Email: Click for email

Tel: (800) 863-1462
Fax: (407) 661-5743
Website: www.uww-adr.com

FL Chapter: www.FloridaMediators.org

ADR Services Include:

Mediation; Arbitration; Early Neutral Evaluation; Med-Arb; Facilitation & Systems Design; Fact Finding; Discovery Referee; Mini-Trial Judge; Special Master; Insurance Umpire; ADR Training/CME

 

ONLINE SCHEDULING: Brandon Peters
Calendar Last Updated: 9 Dec 16

Please click preferred date to submit an
appointment request TO THIS MEMBER's OFFICE


1) Please enter all requested details into the form, to assist this attorney's staff.
2) Your email will be routed directly to Brandon's assistant, Cathy McCleary
3) You will receive a response by email or phone, usually within 1 hour, confirming the specifics of your requested appointment.


NOTE TO FIRMS:

This free online scheduling service is funded by our Academy members.

 

Brandon Peters has substantive case experience in the following areas...

ADA Disability
Anti-Trust
Appellate
Banking & Finance
Bankruptcy/Creditors
Business Dissolution
Civil Rights
Class Actions
Commercial/Business
Community Associations
Condominiums
Construction
Consumer Fraud
Contract Disputes
Debt Collections
Discrimination
Divorce (High Asset)
EEOC
Education
Elder Abuse
Eminent Domain
Employment
Energy Sector (Oil, Gas)
Engineering
Entertainment Sector
Environmental
Family Businesses
Franchise
Health Care
Insurance
Intellectual Property
Internet
Land Use/Planning
Landlord/Tenant
Legal Malpractice
Libel & Slander
Local Govt./Municipalities
Media & Communications
Medical Devices
Medical Malpractice
Mortgage Foreclosure
Natural Disasters
Non-profit Organizations
Nursing Homes
Partnerships
Pensions / ERISA
Personal Injury
Pharmaceuticals
Police
Premises Liability
Probate
Product Liability
Professional Fees
Professional Liability
Professional Malpractice
Professional Negligence
Property Damage
Public Policy
Railroad & Trucking
Real Estate
Securities
Sexual Harassment
Shareholder Disputes
Software
Sports
Technology
Telecommunications
Title Disputes
Torts
Trademarks/Patents
Transportation
Trusts / Estates
Unfair Competition
Utilities
Venture Capital
Wage & Hour/FMLA
Wrongful Death

 

BIOGRAPHICAL:

Brandon Peters has successfully mediated complex disputes involving nearly 500 parties. He enjoys the challenge of cases in which one or more participants are considered “difficult” by their opponents.

He brings more than two decades of experience as a highly respected civil litigator to his mediation practice. As an attorney, his clients included numerous well-known lawyers and judges.

During mediation, Brandon usually avoids the “soft approach” because he knows it is critical to identify weaknesses and tell each party the truth – even when the truth is unpleasant. Only then can the parties negotiate from the same script with a realistic view of their relative risks and a working awareness of the full spectrum of possible outcomes.

"I work differently," Brandon says. "I challenge the status quo to achieve better outcomes. I do that by focusing on the people involved in a mediation conference before I focus on the issues. It is important to know my audience and to know what factors – emotional or otherwise – may be driving negotiations. This helps me do my job more effectively."

His mediation clients characterize him as "firm but friendly." That style is based on his knowledge that three factors intersect in nearly every dispute: Financial interests, human feelings and the law. The more complex a dispute, the more difficult is a mediator's task of identifying and separating those factors. "Like the game of Jenga," Brandon says, "you have to be very careful which pieces you pull out and when.”

Brandon and his wife, Stacey, love the outdoors. They especially enjoy spending time with their five boys, four dogs and a cat in the Gulf Hammock region of Florida, near Cedar Key. For fun, they hike, cook, garden and participate in the shooting sports. Brandon is an insatiable reader on a relentless quest for personal growth and professional development.

EDUCATION:

Princeton University, AB, cum laude - 1989 Woodrow Wilson School of Public and International Affairs

University of Virginia, JD - 1992

Memberships & Affiliations

ADMISSIONS:

  • The Florida Bar
  • United States District Court - Northern District of Florida
  • United States District Court - Middle District of Florida
  • United States District Court - Southern District of Florida
  • United States Court of Appeals - Eleventh Circuit

CERTIFICATIONS:

  • USDC Middle District of Florida - Mediator
  • American Arbitration Association - Mediator
  • Financial Industry Regulatory Authority - Arbitrator
  • Florida Qualified Arbitrator

MEMBERSHIPS:

  • Orange County Bar Association             Committees: Appellate Practice, Business, Construction, Family Law, In-House Counsel, Insurance, Labor & Employment, Professionalism, Solo & Small Firm

Rates

$350.00 per hour plus applicable travel expenses.

 

Brandon Peters is a member of our FL chapter, Florida Circuit-Civil Mediator Society, Florida's premier roster of distinguished attorney-mediators. The FCCMS profile includes more specific local information, such as counties and regions served, and can be visited directly at www.floridamediators.org/brandon-peters

 

 
(c) 2010 - National Academy of Distinguished Neutrals     ::     Terms & Conditions     ::     Member Roster